Welcome back to our “6 questions” series where we ask someone 6 career-centric questions about themselves.
This week we’re chatting with Addison Culler, Senior Marketing & Event Manager at Tinder.
1. What is your current title and what does your job entail?
Hi! I’m Addison Culler and I’m a Senior Marketing & Events Manager at Tinder. After spending more than two years focused on developing and executing Tinder’s strategies for global events and college marketing, I recently pivoted in my role to support a new initiative at Tinder: Swipe Night’s international expansion. I’m thrilled to be diving into this new project with our brand marketing team, and it’s going to involve a lot more international nuance, which is especially exciting.
2. What is the company culture like at TInder?
It’s AMAZING! Everyone is so friendly and social. Tinder truly cultivates and encourages you to form friendships with the people you work with. I’ve met some of my best friends at Tinder and it makes coming into work every day THAT much better. We’re fortunate to have so many employee perks, but my favorite one has been PUPPY PARTIES!!! Dogs that are up for adoption come to our office for the afternoon. And we all know that Tinder profile photos with puppies get more Likes. 😉
3. What is your favorite project that you’ve worked on while at Tinder?
This past June, Tinder unveiled a 30-foot rainbow slide in the middle of Flatiron Plaza to kick-off World PRIDE celebrations in New York. We encouraged everyone to ‘take a ride on a rainbow’ to show their support for the Equality Act. Tinder donated $10 to the HRC for each slide, raising more than $13,000.
Tinder’s support of the LGBTQ+ community really stood out to me while I was interviewing for my role and seeing faces light up as they went down the slide, as well as the support displayed by the NYC community, was such a proud, full-circle moment for me.
4. What is something most people wouldn’t expect about your job?
I love that my role allows me to work cross-functionally with so many different teams.
We collaborate with both Creative and Social to ensure that our campaign messaging is clear and consistent across all of our channels. I’m in constant contact with Legal about everything from contests/sweepstakes/competitions to contracts with partners/agencies. We’re also very data-driven, so we’re always working with Analytics to pull results throughout our campaigns to see if there’s something we should adjust to optimize our results.
Last – but certainly not least – a close relationship with Product is vital because we need to thoroughly understand what we’re marketing – and when the moment is best in terms of feature roll-out. My team also ensures feedback is heard so we can provide you with the best Tinder experience.
5. What’s the hardest part of your job? And most rewarding?
The product roadmap can change at any time. This can range from a launch date being pushed back to the addition of something brand new. It’s a great reminder that things won’t always go as planned, but also an opportunity to work on your ability to be quick on your feet and adapt to change.
The most rewarding part of my job is working with such talented, innovative and passionate individuals while bringing so many dreams to life. I’ve been fortunate to work on campaigns focused on equality, like our PRIDE Slide and the #RepresentLove campaign for interracial couple emojis – which are now on keyboards around the world! – and entertainment-focused cultural moments such as SXSW with Miguel and Swipe Off with Cardi B. Tinder is doing so many incredible things to change people’s lives for the better. I take a look back on all of our accomplishments over the past two years and it’s so rewarding to remember that “Wow, I helped make this happen!”
6. What is your biggest advice for someone trying to get a job at Tinder?
Network! It’s the smartest thing you can do when looking for a career-changing opportunity. I had a couple of friends and professional connections working at Tinder, and they were able to refer me when I applied It was a help in getting me noticed and their experiences at the company also made me confident that I wanted to be a part of it. Once you have your foot in the door, we look for people who think outside of the box, are unbelievably passionate, and aren’t afraid to work on big projects through collaboration.
If you’re looking for a job – don’t be afraid to network. It can be intimidating, but your sister’s boyfriend’s cousin’s aunt could be at your dream company – you never know. 😉
Addison Culler serves as a senior marketing and events manager at Tinder. In her role, she currently focuses on brand marketing for Swipe Night, a first-of-its-kind, interactive in-app experience that can lead to matches.
Since joining Tinder in 2017, she has helped in leading college marketing efforts, actively overseeing a nationwide network of student brand marketers through the social app’s robust college marketing program. She also managed Tinder’s global experiential event efforts at SXSW, Sundance, Art Basel, CES and more